Car, Truck and Motorcycle Shows Downtown Brea, California Birch Street - June 2002   Cruisin’ Brea is a month long promotion in Brea, California with vehicle displays, exhibitors, food, entertainment and celebrities. Each Sunday a different themed show will feature the following vehicles:   ·       June 2 - Truck, SUV & Recreational Vehicle Show ·       June 9 - Sport Compact Import & PT Cruiser Show ·       June 16 - Classic Car & Sports Car Show ·       June 23 - Ford, Chevy & Mopar Show ·       June 30 - Hot Rod, Harley & Woodie Show

Each event is designed to attract a diverse cross-section of automotive enthusiasts that will appeal to a variety of spectators in the newly redeveloped Downtown Brea - Birch Street area.  The events will feature vehicles on display, exhibit booths, featured celebrities, entertainment and music.  The events are being produced through a cooperative effort between the Downtown Owners and Merchants Association, the City of Brea and FlyingDeuces.com.  These events are being produced to showcase the beautiful Downtown Brea area anchored by Edwards Theatre’s ultra modern 21-screen stadium theatres, plus a variety of restaurants and unique clothing and retail stores. The events will be promoted through radio, TV, print media and flyers.  Estimated attendance is 20,000 spectators per Sunday.

A. Presenting & Name & Title Sponsorship - $30,000 (Sponsor Product Exclusivity) - ALL EVENTS
1. Logo on Birch Street Banner on Old Navy Bldg. (45 Days) 2. 100 Street Banners on Brea Boulevard, Lambert & Imperial Hwy 3. Logo on 10,000 Birch Street Store Flyers - 45 Day 4. Logo on Window Posters - 500 Locations - 45 Day 5. Logo on 100,000 Event Flyers 6. Logo on Edwards Theatre Screen Ads 7. Logo on Event T-Shirts - (Approximately 4000 Shirts) 8. Logo on Vehicle Participant Wash Buckets (2000) 9. Logo on Vehicle Participant Window Stickers (2000) 10. Logo and/or mention on Event Media - Radio & Print 11. Logo and/or mention on all Event Press Releases 12. Banner Ad on Cruisin Brea Website 13. 10'x40' Display Booth At 5 Events 14. Vehicle Displays with Signage 45 Days	1,600,000 Impressions 2,200,000 Impressions 850,000 Impressions 1,400,000 Impressions 1,000,000 Impressions 150,000 Impressions 600,000 Impressions 192,000 Impressions 60,000 Impressions Per Media Buy 2,000 Impressions 1,000,000 Impressions 100,000 Impressions 3,060,000 Impressions
15. Logo in 5 O.C. Auto Trader Magazines - Full Page Ads - 12 weeks

B. Presenting Sponsor - $4,000 per Event ($15,000 All 5 Events)
1. Logo on 10,000 Birch Street Store Flyers - 45 Day 2. 100 Street Banners on Brea Boulevard, Lambert & Imperial Hwy 3. Logo on Window Posters - 500 Locations - 45 Day 4. Logo on 100,000 Event Flyers 5. Logo on Edwards Theatre Screen Ads - 6. Logo on Event T-Shirts - (Approximately 4000 Shirts) 7. Logo on Vehicle Participant Wash Buckets (2000) 8. Logo and/or mention on all Event Press Releases 9. Banner Ad on Cruisin Brea Website 10. 10'x20' Display Booth At 5 Events	850,000 Impressions 2,200,000 Impressions 1,400,000 Impressions 1,000,000 Impressions 150,000 Impressions 600,000 Impressions 192,000 Impressions 2,000 Impressions 1,000,000 Impressions 100,000 Impressions
11. Logo in 5 O.C. Auto Trader Magazines - Full Page Ads - 12 weeks

C. Associate Sponsor - $2000 per Event ($7,500 All 5 Events)
1. Logo on 10,000 Birch Street Store Flyers - 45 Day 2. Logo on Edwards Theatre Screen Ads 3. Logo and/or mention on all Event Press Releases 4. Banner Ad on Cruisin Brea Website 5. 10'x10' Display Booth At 5 Events 6. Logo on Window Posters - 500 Locations - 45 Day 7. Logo on Event T-Shirts - (Approximately 4000 Shirts)	850,000 Impressions 150,000 Impressions 2,000 Impressions 1,000,000 Impressions 100,000 Impressions 1,400,000 Impressions 600,000 Impressions

There are a number of sponsorship opportunities available to meet your marketing objectives and budget.  For more information please contact Rich Ellerdson at RichElle@flyingdeuces.com